Cigarette marketing rises as sales drop
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Words: 266
Pages: 1
(approximately 235 words/page)
Pages: 1
(approximately 235 words/page)
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Tobacco companies spend more than ever to market cigarretes, but their sales are
steadily falling. They spent billions on advertising and promotions in 2002, which is the last
year that data is availible. There had been a slight increase but it then dropped about 5.5%.
The companies are spending large chunks of their budjet on discounts which were passed
to retailers and wholesalers, who would then reduce their cigarrete prices for their
customers. Over half of the
showed first 75 words of 266 total
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showed first 75 words of 266 total
showed last 75 words of 266 total
I think the tobacco companies can say that they are trying to gain the busines of adults, but they know that they are also trying to appeal to kids. Kids who smoke are more likely to grow up to be adults who smoke, than kids who choose not to smoke. But with this new fall in sales, that means either more adults are quitting, or kids aren't buying, which in my opinion, either sounds good.
I think the tobacco companies can say that they are trying to gain the busines of adults, but they know that they are also trying to appeal to kids. Kids who smoke are more likely to grow up to be adults who smoke, than kids who choose not to smoke. But with this new fall in sales, that means either more adults are quitting, or kids aren't buying, which in my opinion, either sounds good.