Chinese firework industry
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ESSAY DETAILS
Words: 3740
Pages: 14
(approximately 235 words/page)
Pages: 14
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
1. Introduction---Objective and structure of this report
The Chinese fireworks industry has experienced significant change since China adopted "open door policy", moreover, it has huge market share in the world's fireworks market. But on the other hand, the Chinese fireworks industry also has fatal weaknesses. Therefore, whether to invest in this industry is still a considerable challenge to most investors. The objective of this report is to give some suggestions to Jerry Yu on his decision
showed first 75 words of 3740 total
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showed first 75 words of 3740 total
showed last 75 words of 3740 total
Prentice Hall, 1999 KOTLER, P. Marketing Management-Analysis, Planning, Implementation and Control. New Jersey: Prentice Hall, 1997 KOTLER. P, ARMSTRONG.G, SAUNDERS. J and WONG.V Principles of Marketing. Third ed. Prentice Hall, 2001 Peck. H, Payne. A, Christopher. M and Clark. M Relationship Marketing: Strategy and Implementation. First ed. Butterworth-Heinimann, 1999 PORTER, M.E (1979), "How Competitive Forces Shape Strategy," Harvard Business Review 57 (March-April), 141 STECKEL, J.H and RAO, V.R Analysis for Strategic Marketing. First ed. Addison Wesley Longman, 1998
Prentice Hall, 1999 KOTLER, P. Marketing Management-Analysis, Planning, Implementation and Control. New Jersey: Prentice Hall, 1997 KOTLER. P, ARMSTRONG.G, SAUNDERS. J and WONG.V Principles of Marketing. Third ed. Prentice Hall, 2001 Peck. H, Payne. A, Christopher. M and Clark. M Relationship Marketing: Strategy and Implementation. First ed. Butterworth-Heinimann, 1999 PORTER, M.E (1979), "How Competitive Forces Shape Strategy," Harvard Business Review 57 (March-April), 141 STECKEL, J.H and RAO, V.R Analysis for Strategic Marketing. First ed. Addison Wesley Longman, 1998