Children and Advertising Children are the most vulnerable to advertising. They are the most susceptible because their minds are immature and are unable to distinguish good advertising versus bad advertising. Television commercials have a huge impact on how it affects children. Commercials are the biggest form of advertisement geared toward children. "Children between the ages of two and eleven view well over 20,000 television commercials yearly, and that breaks down to 150 to 200 hours" (MediaFamily, 1998). Television advertisements …
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…Mediafamily (1998). Children's advertising and gender roles. Retrieved January 31, 2002, from Http://www.mediaandthefamily.org/research/fact/childgen.shtml. Mediascope (2000). Children, health, and advertising. Retrieved January 31, 2002, from Http://www.mediascope.org/pubs/ibriefs/cha.htm. Shelov, S., Bar-on, M., Beard, L., Hogan, M., Holroyd, J.H., Prentice, B., Sherry, S.N., & V. Strasburger. (1995). Children, adolescents, and advertising. American Academy of Pediatrics, 95(2), 295-297. Siegel, M. (2001). Tobacco ads still aimed at kids, experts advise stronger protection. Ca, 51(6), 324-326.