Checklist for Strategic Planning for Apple Computer This paper continues to discuss a strategic plan for Apple Computer, Inc. It covers the grand strategies, long term objectives, interviews, SWOT analysis and Porter's Five Forces analysis. Grand Strategies Apple Computer serves a niche market for education, consumer, and professional markets. Low-cost leadership, according to former CEO, John Scully, was lost to Apple in the 1980s when he made the decision not to switch to the Intel …
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showed last 75 words of 2058 total
…Jobs. Business Week Online. Retrieved October 11, 2003 from the World Wide Web: http://www.businessweek.com/technology/content/aug2003/tc20030813_7 682_tc121.htm Lettice, J. (2003). Sculley explains how he missed the chance to trash Apple. The Register. Retrieved October 13, 2003 from the World Wide Web: http:// http://www.theregister.com/content/39/33336.html Mossberg, W. (2003). Bag and Baggage: Interview with Steve Jobs. All Things Digital. Retrieved October 11, 2003 from the World Wide Web: http://bgbg.blogspot.com/2003_05_25_bgbg_archive.html