The channels of distribution of a product or service are often referred to as the "place decision" in regards to the four P's of the marketing mix. The four P's stand for Product, Price, Place, and Promotion. The "place" refers to the location from which the product or service is being distributed. The method of distribution depends on the product or service that is being provided to the end user. There are multiple methods of …
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showed last 75 words of 728 total
…a website for the distribution of their service was an ingenious marketing strategy. Amazon has targeted an extremely large part of today's market since there is hundreds of millions people using the Internet everyday. The speed and ease of the Internet has made this channel of distribution very attractive amongst Amazon's targeted audience. For these reasons the direct channel of distribution via the Internet has made Amazon.com an extremely popular, profitable, and successful company.