Manufacturers must be able to sell their goods to customers in order to make the real aim of a business profit. This is achieved by sending their goods through various channels of distribution. This paper will discuss the article written by Ken Rolnick titled "Managing channels of distribution". Rolnick starts the article by describing channels of distribution as "one of the hottest areas in marketing and sales today". According to Rolnick managing channels of distribution …
showed first 75 words of 645 total

showed last 75 words of 645 total
…final user; wholesalers or manufacturer's agents may also be used to distribute items, such as farm machinery and steel. In conclusion, Ken Rolnick does an excellent job giving examples of the channels of distribution, yet he did not analyze in depth all of them. The reader does not get a clear idea of the concept just by reading his article, Rolnick needs to identify by name each channel and describe its roll in today's market.