Executive summary Tony was the manager of the international division of a medium sized British manufacturer before dismissal. He was put in charge of a project that his company provided the monitors for private hospitals in a Latin American country. But Tony never had any export dealings, so he did not prepare well for this project; he made the mistakes for this international transaction. They include that the price, reduced payment, arbitration, trading house, unemployment, …
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showed last 75 words of 2496 total
…international business. If he does do the preparation in advance, Tony would prevent his mistakes. Reference Charles W. L. Hill (2002). International business competing in the global marketplace. London : McGraw-Hill William A. Kerr & Nicholas Perdikis (1995). The economics of international business. London: Chapman &Hall George stonehouse (2000). Global and transnational business: strategy and management. Chichester: Wiley http://www.intellectual-property.gov.uk/ The patent office http://www.patent.gov.uk/about/relationship/ceu/customer.htm