Case study - rebranding of SKODA
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ESSAY DETAILS
Words: 807
Pages: 3
(approximately 235 words/page)
Pages: 3
(approximately 235 words/page)
Essay Database > Business & Economy
Skoda Introduction The re-branding of Skoda provides a useful case study of the challenges faced by brands wishing to reposition themselves Remember the Skoda jokes? - What do you call a Skoda with a sun-roof? Answer: A skip - Why does a Skoda have a heated rear windscreen? Answer: To keep your hands warm when you push it - What do you call a Skoda with twin exhaust pipes? Answer: A wheelbarrow Critics of the …
showed first 75 words of 807 total
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showed first 75 words of 807 total
showed last 75 words of 807 total
…even Octavia sales were seeing a 29% increase on the previous year. In July 2000, the near impossible finally happened - Skoda had a waiting-list for its cars. There was also a less obvious, but equally important shift in the public's perception of Skoda. Only 42% of those polled after the campaign said they would not consider buying a Skoda. Many UK customers now don't see a Skoda in front of them - they see a cut-price VW.
…even Octavia sales were seeing a 29% increase on the previous year. In July 2000, the near impossible finally happened - Skoda had a waiting-list for its cars. There was also a less obvious, but equally important shift in the public's perception of Skoda. Only 42% of those polled after the campaign said they would not consider buying a Skoda. Many UK customers now don't see a Skoda in front of them - they see a cut-price VW.
