1.0 Introduction Wal-Mart is a retailing company founded by Sam Walton and his brother in 1962 (Deresky, 2006). With its first store in Arkansas (Deresky, 2006), focusing "... on the small-town backwaters of America" (Slater, 2003, p.5), Wal-Mart has now grown into a billion-dollar international enterprise (Slater, 2003). However, being successful in the Mexican, Canadian, Argentinean and Brazilian markets (Deresky, 2006) did not help Wal-Mart's venture into the German market. Since their initial entry in 1997 through the acquisition of two other German hypermarkets, …
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…The McGraw-Hill Companies, Inc., Boston. Deresky, H. (2006), International Management: Managing Across Borders and Cultures, (5th edn.), Pearson Prentice Hall, New Jersey. Eunson, B. (2005), Communicating in the 21st Century, John Wiley & Sons Australia, Ltd., Brisbane. Slater, R. (2003), The Wal-Mart Triumph: Inside the World's #1 Company, Penguin Group, New York. The Central Intelligence Agency, The World Factbook - Hungary, <http://www.cia.gov/cia/publications/factbook/geos/hu.html>, 20 September 2005, accessed 12 October 2005.