Introduction The company of the case study, Warren Soft Drinks Ltd., is operating in the soft drinks industry, making carbonated drinks, mineral waters and still concentrates. Although it is the management's intention to use strong branding as part of their marketing, it is unlikely that they will be able to measure against the mega-brands of Coca-Cola and Pepsi in the carbonated drinks market. Competition is fierce there, not only between these two brands but also …
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showed last 75 words of 2403 total
…can prove helpful no matter what the company decides to do. It can automate routine jobs like checking and comparing sales or other figures, it can give advice and make estimates of profits, it can plan operations etc. Sales and Marketing Information Systems are specialised packages for the sales managers and the Birmingham HQ had better put them in their life fast! Bibliography used: <Tab/>Simon Coopers, Selling, Pitman Publishing, 1997