Define the audience to be targeted: The target market is defined as the young professionals between ages 23 to 35 who drink premium or super premium beer. The secondary market was considered to be professionals who drink ultra premium beer. Promotional Objectives 1) To increase the overall sales of Zebra Beer 2) Build awareness to the target market 3) Promote loyalty and long term growth Promotional Budget: Zabra Beer Promotional Budget - Packaging: $3.50 - $4.00 Per Case Advertising: $2.00-$3.00 Per Case …
showed first 75 words of 923 total

showed last 75 words of 923 total
…in sales and volume. They should also research their target market. The company needs to know what motivated consumers to purchase a Zebra Beer. Is it price, advertising, promotion, packaging. They should also test all of the advertising to a focus group to discover consumer's reaction -good or bad-to all of the marketing efforts. Including the 4Ps. By performing marketing research before and after a marketing campaign, it will encourage the greatest amount of success.