1.0 Introduction The Ford Motor Company finds itself in a dynamic business environment where new technologies and practices offer the potential to alter in a significant way the landscape in which it operates. Henry Ford was in his time an innovator in offering "cars for the masses". He introduced to the car industry methods and systems innovative in their day. Ford needs once again to forge new paths to ensure future competitive advantage. Executives at Ford …
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…gt;Ford has a vast range of products.<Tab/>Dell has a limited range of products with a narrow palette of variations. 9.0 References Austin, R. D. (1999). Ford Motor Company: Supply Chain Strategy. Harvard Business School. Greenstein, M. and M.V. (2000). Electronic Commerce: Security, Risk Management, and Control (2nd Edition). New York: McGraw-Hill. www.mhhe.com http://www.covisint.com/about/history http://www.usnews.com/usnews/biztech/articles/020401/1industry.b1.htm