Capital Budgeting, the decision making process regarding assets, resources, principal and investments, and how they are to be utilitized within a company. "Capital investment decisions comprise the long-term choices about which projects receive investment, whether to finance that investment with equity or debt, and when or whether to pay dividends to shareholders" (en.wikipedia.org). Careful budgeting is essential in marketing decisions, for any business. "Decisions on investment, which take time to mature, have to …
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…Retrieved November 14, 2005, 2005 from <Tab/><Tab/>http://teachmefinance.com/capitalbudgeting.html. MoneyInstructor.Com, (2005) Capital Budgeting, understanding basic finance and Capital budgeting. Retrieved from www.moneyinstructor.com. <Tab/>Wikipedia, (2005). Corporate Finance. Retrieved November 19, 2005 from <Tab/><Tab/>http://en.wikipedia.org/wiki/Corporate_finance. Williamson-Duncan, (2005) Capital Budgeting: eight steps. Retrieved November 26, 2005, from: Duncan Williamson: Capital Budgeting capbudint.html.