Can the global strategy be used for service industries? Yes. A well-designed global strategy can help a service industry type firm to gain a competitive advantage. This advantage can arise from the following sources: Economies of scale from access to more customers and markets, exploitation of another country's resources, such as labor, raw materials, exchange rates, import duties, tariffs and taxes. Strategically, a service industry type firm could also capitalize on being the pioneer or …
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showed last 75 words of 935 total
…product and services that their base has come to expect, as well as integrating regional product lines so as politically and economically enhance their local presence as a foreign concern that has a local feel. Sources: http://www.customs.gov/nafta/nafta_new.htm http://abcnews.go.com/sections/business/DailyNews/krispy_kreme_abroad_000102.html http://www.franchise-international.net/news/index.php?story=56 Sanyal, Rajib N. (2001) International Management - A Strategic Perspective - Custom Edition