1 Introduction This first chapter aims to present our subject in focus; Corporate Social Responsibility. The background is followed by a problem discussion, which in turn will lead us to the purpose of this study. The purpose is broken down into three research questions. Thereafter the scope of the thesis and central concept are described, and finally a disposition is presented. 1.1 Background "CSR is like motherhood and apple pie. Everybody is for it; who wants to …
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showed last 75 words of 10145 total
…definitions. However, the concept of CSR is according to many critics fuzzy and without clear guide-lines when it comes to identifying a company's stakeholders. Carroll (1991) claims that there is a natural fit between the idea of CSR and an organisation's stakeholders and we believe therefore that it is beneficial to present the stakeholder theory. There are many opinions regarding what role business organisations should play within society and what responsibilities they ought to shoulder. Give