CEOs have many interests and hobbies outside of work. Studies indicate CEOs spend quite a bit of time researching these interests through the internet. The hypothesis of this study is that internet is the most favorable media to reach CEOs compared to other media such as newspaper and television. This information can be extremely helpful to marketers who are trying to reach these CEOs, especially when budgets are tight. (Callahan, 2003). Two recent studies on the "…
showed first 75 words of 398 total

showed last 75 words of 398 total
…research done on marketing through the Internet to reach top level executives is viable and will most likely continue to move forward in growth. Since the null hypothesis is proven to be practical through the above survey, the Internet is a wise choice for marketing efforts directed towards CEOs for business purposes. Resources: Callahan, S. (April, 2003). Studies find CEOs reachable beyond office. Business to Business. Volume 88, Issue 4, p. 4. Retrieved on December 18, 2005 from the Apollo library.