Marketing Thoery & Practice Q.13 What is meant by the 'buyer decision process' ? Explain the process , relating it to an individual's purchase of a new digital camera. 1 . Introduction: When a person makes a decision to buy something, basically, the product he want to buy is useful for him and he need it. Then he will go to find the "information" about that kind of goods from every seller and different brands. After he collect …
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showed last 75 words of 1431 total
…On the other hand, the process is very important for marketers to improve their producing skill and get the information of how customers feel about their products. If marketers follow the process and satisfy the customers, they will be successful in their business. 4. Reference : 1. Marketing, 6th edition, Kotler Brown. 2. Law in Commerce, 2nd Edition, Brendan Sweeney & Jennifer O'Reilly. 3. http://www.dcresource.com/reviews/sony/dsc_t1-review/index.shtml 4. http://www.dpreview.com/