Offensive and Defensive Strategies Offensive and defensive strategies are by products or results of the corporate strategies. A corporate strategy is a comprehensive set of activities developed by top management to aid an organization achieve its corporate objectives. Involving all parts of an organization, these strategies consider both internal and external environments. Offensive Strategies As the name suggests these strategies are aimed at placing the organization in a 'attack mode' of sorts. Organizations employing such …
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showed last 75 words of 1137 total
…a failure or may not have been viable. Undertaken mainly to provide the stockholders a return on their investment, it is one of the most unpleasant strategies. The various offensive and defensive strategies are not separate, and are used in complement with one another. Most firms employ a variation or a mixture of the various strategies. The only important factor is deciding which strategy will better suit the conditions presently being faced by the firm.