Buyer behavior can be defined as the activities and decision processes that involves in choosing between alternatives, procuring and using products or services. The behavior of buyers is influenced by various factors, we can broadly categorize them in two categories of influence 1. Endogenous factors (i.e. factors that are internal to the individual). These influencers are needs and motives, learning, attitudes, personality and self concept. 2. Exogenous factors (i.e. factors that are external to the …
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showed last 75 words of 2897 total
…Retrieved March 21, 2004 from http://www.managementfirst.com/e_business/interviews/ellis.php Cross-cultural industrial organisational buying behaviour in China (n.d.) Electronic references. Retrieved March 21, 2004 from http://www.iae.univ-poitiers.fr/EURO-ASIE/Docs/Asia-in-extenso-Ellis&alii-oct2002.pdf Business buying behaviour (n.d.) Electronic references. Retrieved March 21, 2004 from http://www.marketingteacher.com/powerpoint/e.Buyer%20Behaviour%205.ppt fashion net - the guide to all things chic (n.d.) Electronic references. Retrieved , 2006 from www.fashion.net