Jonathan Rosenberg Business Assessment Notes: HSC Topic 3 - Marketing Nature and role of markets or marketing: Role of marketing in firm or society: Firm: creates sales, brand image. A market allows you to create awareness of your product and increase market share. Society: Marketing creates jobs, products, services and tax to Government. Types of Markets: 1.Resource market: factors of production - Land, labour, capital, enterprise. 2.Industrial market: manufacturing market. Organisations that buy the component parts …
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