Company profile: British Airways is the world's largest international passenger airline. The main activities of British Airways and its subsidiary undertakings are the operation of international and domestic scheduled and charter air services for the carriage of passengers, freight and mail and the provision of ancillary services. The Airline had a total of 373 aircraft in operation as of September 30, 2001. In the United Kingdom, the Airline provides most of the operational services it requires for the …
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…marketplace. Ignoring cultural issues and opportunities can be expensive and costly to future profits. In addition, it still makes sense to expand regionally before entering more distant markets; to head for familiar markets before unfamiliar ones. Companies that respect national borders and cultures are more likely to win back respect from employees, suppliers, customers, and national authorities. This hardly means forsaking "globality" it just means placing added emphasis on being both local and global.