Both British Airways (BA) and Ryanair (RA) are successful airlines at the top of their respective markets. BA is a more traditional, long haul full service carrier, while RA is part of the new bread of short haul, low cost, low frills carriers. The aim of this report is to give an overview of the industry, and the two companies, looking briefly at their history and future strategy and then to perform a financial analysis …
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…view that BA is a 'Buy' with good short term potential and Ryanair is a 'Sell' the good times are over for now. If we were creditors or suppliers (i.e. Boeing or Airbus) we consider that loaning money to both companies in the short term is a safe bet. In the long term we would approach Ryanair with caution and would have to review their debt to net income ratio in a years time.