Ben and Jerry's marketing strategies Ben & Jerrys were experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up …
showed first 75 words of 2647 total

showed last 75 words of 2647 total
…Marketing should make the consumer believe that at a given time, be it on a date or after a meal, that B&J is the perfect conclusion to a perfect lunch or a perfect evening. B&J needs to be aware of group decision especially couples. The idea of marketing B&J as the perfect accompaniment to a date could be profitable. How about the most romantic couple in USA competition? ------------------------------------------------------------------------ **Bibliography** See Report