Ben and Jerry's
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ESSAY DETAILS
Words: 1107
Pages: 4
(approximately 235 words/page)
Pages: 4
(approximately 235 words/page)
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showed first 75 words of 1107 total
showed last 75 words of 1107 total
…others. Another option is to introduce the product into restaurants, which would give them great exposure. My recommendation is to begin with the restaurant strategy in the United States on a small scale to test it out. If successful, this strategy should be implemented with full force. This is also the way that the international strategy should start. By starting in foreign markets through well known restaurants, the credibility of the product will grow astronomically.
…others. Another option is to introduce the product into restaurants, which would give them great exposure. My recommendation is to begin with the restaurant strategy in the United States on a small scale to test it out. If successful, this strategy should be implemented with full force. This is also the way that the international strategy should start. By starting in foreign markets through well known restaurants, the credibility of the product will grow astronomically.
