Ben Jerrys Ice Cream
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ESSAY DETAILS
Words: 662
Pages: 2
(approximately 235 words/page)
Pages: 2
(approximately 235 words/page)
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showed first 75 words of 662 total
showed last 75 words of 662 total
…a new CEO was a brilliant marketing ploy. If a great CEO can be found from the contest, then the image of a company run by down to earth hippie dudes could be rolled over into the new management. The new CEO should have a down to earth responsible-activist-who-became-CEO-of-a-big-company-by-writing-an-essay image 8. What changes in strategy or in internal management practices would you recommend to the new CEO? The new CEO should initiate merit bonuses for employees.
…a new CEO was a brilliant marketing ploy. If a great CEO can be found from the contest, then the image of a company run by down to earth hippie dudes could be rolled over into the new management. The new CEO should have a down to earth responsible-activist-who-became-CEO-of-a-big-company-by-writing-an-essay image 8. What changes in strategy or in internal management practices would you recommend to the new CEO? The new CEO should initiate merit bonuses for employees.
