Balanced Scorecard and Strategic Analysis of Southwest Airlines

View Paper
ESSAY DETAILS Words: 2345
Pages: 9
(approximately 235 words/page)

Essay Database > Entertainment > Movies & Film
EXECUTIVE SUMMARY Southwest Airlines Co. provides low-fare, "no-frills", civil air transportation. The company was incorporated in 1967 and is headquartered in Dallas, Texas. As of December 31, 2005, it operated 445 Boeing-737 aircrafts and provided service to 61 cities in 31 states. The company also provides frequent flyer awards to business partners, including credit card companies, hotels, telecommunication companies, and car rental agencies. Southwest Airlines is the fifth largest airline company in America, operating more than 2,150 flights per day and carrying …

showed first 75 words of 2345 total
Sign up for EssayTask and enjoy a huge collection of student essays, term papers and research papers. Improve your grade with our unique database!
showed last 75 words of 2345 total
…n.d.), Southwest Airlines Co. - 2004. WorldWideWeb.: http://www.southwest.com/about http://www.computerworld.com/computerworld/records/images/story/SouthwestAirlines_large.gif http://finance.yahoo.com/q?s=luv http://www.transtats.bts.gov/OT_Delay/OT_DelayCause1.asp?pn=1 www.FAA.org http://www.southwest.com/about_swa/press/factsheet.html http://www.iflyswa.com/about_swa/financials/annual_reports.html http://news.yahoo.com/s/ap/20060403/ap_on_bi_ge/airline_quality