Summary This assignment report reflects the marketing strategy of the Bajaj Auto, which is India's the biggest two and three wheeler industry. Successful market depends largely upon company's ability to manage its marketing programmers within its environment. The understanding of these environments is essential for the marketers to make future marketing plans. To cover market Bajaj Auto marketing division makes different marketing policies and for that market research is done. According to need, want and …
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showed last 75 words of 2599 total
…segmentation and targeting market it strengthen its position. References Books Kotler, P., Armstrong, G., Brown, L., Adam, S., Chandler, (1994), Marketing (4th Edition.) Prentice-Hall, Australia. Miller, Layton, (2000), Fundamental of marketing, (4th Edition), McGraw-Hill, NSW, Australia. Schultz, D., Tannenbaum, S., & Lauterborn, R., (1994), The new marketing paradigm. USA: NTC business book. Electronics www.bajajauto.com www.indiainfoline.com http://www.hoovers.com/bajaj-auto/--ID http://www.rediff.com/money/2003/mar/15spec.htm http://search.123india.com