A PR practioner first of all must be experts in media relation as they are the front line for Organisation in terms of media issues. Therefore, they must be able to counsel and provide answers and suggestions to companies executives on ways to deal with media They must also be able to obtain facts. Write journalistically, plan and place stories and know how and when to distribute the final work. They must also possess a …
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showed last 75 words of 867 total
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