Athlete's And Their Products As any given viewer turns on the television or flips through a magazine, they will witness the growing trend of sport star endorsements in advertisements and commercials. Companies believe that society is more likely to purchase a certain product if an athlete says it is appropriate or beneficial. The product or label may be weak , but an athlete's reputation gives it credibility. Various athletes appear in product ads for one simple …
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showed last 75 words of 1217 total
…Internet Sources www.worldsports.com www.cnnsi.com www.sportsillustarted.com www.einbrowser.com www.homestead.com Magazines/Article clippings Time for Kids: Dec.6th,1996 "The High Cost of High Tops" Footwear News: Nov. 3rd, 1997 Hero Worship:"Celebrity endorsements are helping sell large-size footwear" Golf World: Sept. 22nd, 2000 History Maker: "How Nike deal makes Woods highest paid athlete of all time" Jet Magazine : Jan. 8th, 2000 "Venus Williams signs richest endorsement contract ever for female athlete."