Assigments from Malhotra "Market research" chapter 11 and 12
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Words: 495
Pages: 2
(approximately 235 words/page)
Pages: 2
(approximately 235 words/page)
Essay Database > Business & Economy > Marketing and Advertising
Chapter 11 Problems 1 and 2
a. Target population: households
Sampling Frame: the list of the residential addresses in the Chicago area
b. Target: customers that have a store charge card
Sampling Frame: The store database containing the data of all customers that have the store charge card
c. Target: the households that have a TV at home
Sampling Frame: The computer program that will randomly generate the local phone numbers excluding nonworking and business numbers.
d. Target:
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showed first 75 words of 495 total
showed last 75 words of 495 total
we could get the sample that would only represents the manufacturers whose demand for press is little. We have to remember that the subgroup of the heaviest users of the power press can be very small and random sampling could not include its representation. By using the stratified research, we ensure that all subgroups will be represented. Chapter 12 Problems 1-3 1. a. 0.9306 b. 0.028717 c.0.040720 d.0.901847 2. a. - 0.2529 b.1.2817 c. -1.0 to 1.0 3. 95 % confidence D = ± 5
we could get the sample that would only represents the manufacturers whose demand for press is little. We have to remember that the subgroup of the heaviest users of the power press can be very small and random sampling could not include its representation. By using the stratified research, we ensure that all subgroups will be represented. Chapter 12 Problems 1-3 1. a. 0.9306 b. 0.028717 c.0.040720 d.0.901847 2. a. - 0.2529 b.1.2817 c. -1.0 to 1.0 3. 95 % confidence D = ± 5