Assessing Corporate Culture: Southwest Airlines

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Assessing Corporate Culture: Southwest Airlines <Tab/>When discussing airlines, one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul, low-fare, high frequency, point-to-point carrier in America. The airline flies to 58 cities in 30 states and they offer numerous flights to the same cities each day. This makes them very convenient for …

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…culture: Herb's hand at Southwest Airlines. Organizational Dynamics, Vol. 21 Issue 2, pp. 45-57. Retrieved April 24, 2005, from the EBSCOhost database. Shay, T. (1998). Always on: Being on for your customers. Retrieved April 23, 2005, from http://www.profitsplu.org/monthly_articles_always_on.htm Southwest Airlines (1988). Mission of Southwest Airlines, January. Retrieved April 18, 2005, from http://www.southwest.com/about_swa Southwest Airlines Charts a High-Performance Flight (1995). Training and Development, June Vol. 49, Issue 6 (p. 39, 1p, 1c). Retrieved March 14, 2005 from EBSCOhost database.