Aqualiza Quartz Shower
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ESSAY DETAILS
Words: 2015
Pages: 7
(approximately 235 words/page)
Pages: 7
(approximately 235 words/page)
Essay Database > Literature > Creative Writing
IMBA 2006
Problem Statement
Aqualisa launched the most significant shower innovation in recent British history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Now, the company is faced with some key issues about whether to change the channel strategy, promotional strategy, and the
showed first 75 words of 2015 total
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showed first 75 words of 2015 total
showed last 75 words of 2015 total
Tab/> $4,485,000 Costs <Tab/> $ 538,200<Tab/> $ 1,255,800<Tab/> $1,794,000 Marketing costs @ 6% of sales <Tab/> $ 80,730<Tab/> $ 188,370<Tab/> $ 269,100 Costumer services costs<Tab/> $ 40,365<Tab/> $ 94,185<Tab/> $ 134,550 EBIT for 1st year<Tab/> $ 686,205<Tab/> $ 1,601,145<Tab/> $2,287,350
Tab/> $4,485,000 Costs <Tab/> $ 538,200<Tab/> $ 1,255,800<Tab/> $1,794,000 Marketing costs @ 6% of sales <Tab/> $ 80,730<Tab/> $ 188,370<Tab/> $ 269,100 Costumer services costs<Tab/> $ 40,365<Tab/> $ 94,185<Tab/> $ 134,550 EBIT for 1st year<Tab/> $ 686,205<Tab/> $ 1,601,145<Tab/> $2,287,350