Introduction <Tab/>Apple Computer Inc. designs, develops and markets a line of portable digital music players called iPods. Since launching the product line in the fall of 2001, the company has expanded the iPod product line to include related accessories and services, including the online distribution of third-party music and audio books. Last year the iPod product line generated more than 55% of revenues from the sales of all digital music players (Salkever, 2004). …
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…website provided much of his iPod study. http://www.markus-giesler.com. Kahney, Leander (2005). My Ipod, My Self. Retrieved Feburary 9th, 2005, from http://www.wired.com/news/mac/0,2125,66426,00.html?tw=wn_story_related Salkever, A. (January 14th, 2004). Apple + HP = iPod Forever: Despite critics who decry Apple's insistence that no other formats play on its device, this deal shows that Steve Jobs' digital music strategy is a winner. Business Week Online. Retrieved February 13th, 2005 from InfroTrac Database