Michael Krauss, in "apple takes branding cue from Bob Dylan", describes the marketing strategies of Apple computer corp. to increase the market share of its products and make the brand name "apple" known by more and more people. Krauss lists and explains many strategies that the Apple computer corp. adopts to meet the marketing goals of the company in this article. This article helps me to have a better understanding of the marketing practices learned …
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showed last 75 words of 918 total
…products of Apple are usually involved with high technology, and they have same high industry growth rate with other products of other brand names, but Apple does not have the leader's share. Now Apple spends much money improving its products, making new design and opening 62 retail stores in most big cities so that more and more customers know "Apple" and buy its products. Apple reaches the other 95% of the people who weren't purchasing Apple products.