Analysis of Advert

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…textual context in which it arises. This compatibility can be illustrated by referring back to the colours of the advert, which consist of sensuous and softly focused blues and whites and browns. Although Sky magazine is read by men, unlike the other magazines in this analysis, Sky is proudly unisex, and it is the feminine colours in the advert, which depict a sign which is designed to be compatible with the intended recipients of it.