1. Executive summary In the European airline industry, the low cost carriers have been so profitable that they have been looking to expand. Ryanair has become the Europe's No.1 low fare airline company. In this report, with the aid of Porter's PEST model the group analyse the environment influences on aviation industry. As part of political factors of PEST, 9/11 has raised opportunities for Ryanair to expand their market share. Then we will attempt to explore how …
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