1. Introduction This report's aim is to analyse the main problems Marks & Spencer (M&S) faces in its business environment. In order to point to the most critical issues the report is divided into several sections, starting with an analysis of the broader macro and micro environment leading to focus on internal organizational problems afterwards. Thus, a broader picture is examined first and then narrowed down to more detailed analyses as illustration 1 …
showed first 75 words of 3715 total

showed last 75 words of 3715 total
…then focusing more on the organization itself. By doing so the report highlighted potential risks first of all which were presented to the reader in more detail. However, stressing which areas are most problematic for competitive advantage form only the basis for strategy development. Thus the authors combined their results at the end of the report to provide a list of useful recommendations which should help to regain sustained competitive advantage in the near future.