The aim of this assignment is to understand the terms 'marketing' and 'selling' and their role within a large organisations, to find the difference between product and customer orientated approaches and to define the differences and similarities between products and services. Definitions of marketing and selling Marketing;- The Chartered Institute of Marketing (CIM) provides the first definition: ·<Tab/>The management process responsible for identifying, anticipating and satisfying …
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showed last 75 words of 2031 total
…depends on who provides them and when, where and how they are provided. Perishability - Services are perishable - they cannot be stored for later sales or uses. Bibliography The Charted Institute of Glossary www.cim.co.uk Business Link www.businesslink.co.uk Stone, M. 1990 Leisure Services Marketing Pass, C, Lowes, B, Rendleton, A, Chadwick, L. 1995 Dictionary of Business 2nd ed. Kotler, P, Armstrong, G, Saunders, J, Wong, V. 1999 Principles of marketing 2nd ed.