American Airlines Case Study BUS 490 Strategy and Policy
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Words: 5503
Pages: 20
(approximately 235 words/page)
Pages: 20
(approximately 235 words/page)
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American Airlines Case Study
BUS 490 Strategy and Policy
American Airlines Background
1920's
In 1926, a young aviator named Charles A. Lindbergh stowed a bag of mail in his little DH-4 biplane and took off from Chicago for St. Louis. Later that day, he and two other pilots flew three plane loads of mail from St. Louis to Chicago (AMR Home Page).
At the time, Lindbergh was chief pilot of Robertson Aircraft Corporation of Missouri, which was
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showed first 75 words of 5503 total
showed last 75 words of 5503 total
remain stagnant if not decreasing in small volumes, whereas maintenance costs remain high if not increasing". To combat these issues American Airlines is going to have to focus on making some dramatic changes to stay on top of the fast changing industry. Reference: American airline home page [On-line]. (2004). Available Internet: http//www.amrcorp.com A.Michalopoulos, (1999). The future of commercial airlines [On-line]. Available Internet: http://www.spacefuture.com/archive/the_future_of_commercial_airlines.shtml
remain stagnant if not decreasing in small volumes, whereas maintenance costs remain high if not increasing". To combat these issues American Airlines is going to have to focus on making some dramatic changes to stay on top of the fast changing industry. Reference: American airline home page [On-line]. (2004). Available Internet: http//www.amrcorp.com A.Michalopoulos, (1999). The future of commercial airlines [On-line]. Available Internet: http://www.spacefuture.com/archive/the_future_of_commercial_airlines.shtml