Amazon.com Marketing
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Words: 855
Pages: 3
(approximately 235 words/page)
Pages: 3
(approximately 235 words/page)
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showed first 75 words of 855 total
showed last 75 words of 855 total
…can easily and quickly make a purchase. For a standard store that advertises with television or mailers, they have to create a desire sufficient to get someone to leave their home and go to the store. Amazon.com can hit people with impulse-buy marketing tactics because the product is only a click away. References McCarthy, E. Jerome & /Perreault, William D. (1999). Basic Marketing: A Global-Managerial Approach. Boston: Irwin/McGraw-Hill. Amazon.com. (2001). About Amazon.com [online]. Available:
…can easily and quickly make a purchase. For a standard store that advertises with television or mailers, they have to create a desire sufficient to get someone to leave their home and go to the store. Amazon.com can hit people with impulse-buy marketing tactics because the product is only a click away. References McCarthy, E. Jerome & /Perreault, William D. (1999). Basic Marketing: A Global-Managerial Approach. Boston: Irwin/McGraw-Hill. Amazon.com. (2001). About Amazon.com [online]. Available:
