Amazon.com: Expanding Beyond Books case study plus extra questions

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…become a brand known for its highly efficient web buying experience and outstanding customer service because customers trust the businesses they know. Market valuation of Amazon.com in comparison to other well-known companies Market Val $BRevenues $BValue/ Revenues Microsoft (3/15)418.614.4828.9 Intel (3/15)196.626.37.5 AMAZON.COM (3/15)$11.10 $0.61 18.2 Federated Dept. Stores8.515.80.5 Kmart7.533.70.2 Toys `R' Us5.211.40.5 Apple Computer4.66.90.7 Circuit City3.79.30.4 Barnes and Noble (3/15)2.0530.7 Borders (3/15)1.0792.60.4 Data Table adapted from data in Business Week December 14,1998 Original data Dec 1,1998 from Bloomberg, Analysts, and Business Week