Abstract E-commerce is a very recent phenomenum that redefines the traditional framework of marketing system in a radical manner. It changes the economics of marketing channels, patterns of physical distribution and the structure of distributors. Since it is a new phenomenum, theoretical and empirical analyses are still in the formulating stage. This paper draws mainly literatures and experiences of e-commerce in the Internet. The discussion comprises: firstly, the concept of e-commerce in terms of its …
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showed last 75 words of 3045 total
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