Advertising And Psychology The Purpose of Advertising The primary purpose of advertising is to sell the advertised product but advertising has many other purposes. Each advertising campaign is built for a particular purpose or to help meet specific goals. According to Shirley F Milton there are ten main functions of advertising. The first is communicating the brand personality. The campaign must convey the type of company that is selling the product. The second is indicating …
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showed last 75 words of 9445 total
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