Advertising Strategy-Creative Work Plan
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ESSAY DETAILS
Words: 359
Pages: 1
(approximately 235 words/page)
Pages: 1
(approximately 235 words/page)
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Creative Work Plan
Client
Dusenbury & Associates Law Firm
111 S. Schuyler Ave.
Kankakee, IL 60901
Key fact
Firm has been located in Kankakee for over fifteen years and has a good
reputation throughout the community. They also have a good reputation as being affordable.
Consumer Product to Overcome
The firm wants to open another office in Manteno,
IL. They will need to promote the new location to the older retired community
and the manufacturing community.
Advertising Goal
showed first 75 words of 359 total
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showed first 75 words of 359 total
showed last 75 words of 359 total
linked to the Kankakee County web site. This will give them clients who may need an attorney access to them. Currently there is no attorneys in the Kankakee area with a web site. A mass mailing of post cards will be sent out a week after the office opens. This is another way to reach those who may not have seen the ads in the paper or who do not have access to the paper.
linked to the Kankakee County web site. This will give them clients who may need an attorney access to them. Currently there is no attorneys in the Kankakee area with a web site. A mass mailing of post cards will be sent out a week after the office opens. This is another way to reach those who may not have seen the ads in the paper or who do not have access to the paper.