Webster's Dictionary defines a generation as a group of individuals born about the same time; the average time interval between the birth of parents and that of their offspring. Advertisers use different generations to bind people together and to market to. Generational advertising is the marketing to people in common statistics and ages. Advertisers take the information of births and overlay major world events that occurred during a generation's influential years to create a representation …
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showed last 75 words of 1018 total
…generation will be unique. An accurate view of generations is very important in the advertising world. Marketers need to know all there is to know about generations to be successful. The boomers live in a world where it is best to "do it efficiently" the Gen Xers want to "do it quickly" and the Gen Yers want to "eliminate the task." Within each different generation there are distinct differences to how each thinks and buys.