Advertisers sell images not pu

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…advertisements because the advertiser is implying certain things to the public, not necessarily related about a product. Therefore, Advertisers sell images and NOT products. When buying a product the consumer instantly thinks of the advertisement tied in with it. Gestures and symbols are very important in advertisements because they are the core meaning. Appeals and environment are also particularly important because they are the base on how to draw the public into buying the product.