The Ad and the Ego Students will never look at an ad the same way again after screening The Ad and the Ego, the first comprehensive examination of advertising and our culture of consumption. The film artfully intercuts clips from hundreds of familiar television ads with insights from Stuart Ewen, Jean Kilbourne, Richard Pollay, Sut Jhally, Bernard McGrane and other noted critics, performing a cultural psychoanalysis of late 20th century America and its principal inhabitants, …
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…analyzes the "selling" of political beliefs to demonstrate how citizenship has increasingly been replaced by spectatorship, civil society by consumer culture. The Ad and the Ego makes the critical connections between the rise of consumerism, environmental degradation and our blind commitment to economic growth at any cost. This pathbreaking new film will help students of communications, sociology, psychology, marketing and business ethics better understand the central role of advertising in our society and our psyches.