Since Stephen Case became the CEO of America Online in 1992, the company has emerged as one of the top Internet providers in the United States. The direction of the company was set by his vision of what an Internet provider should offer the consumer. They set out to aggressively market their new product through brand awareness and market penetration. At the time the top two Internet providers, CompuServe and Prodigy, captured almost 75 percent of the …
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showed last 75 words of 551 total
…America Online and Time Warner. With this event, we expect AOL to be able to offer many of the entertainment provided by Time Warner to the vast amount of customers connected to the Internet. Thus, expanding the customer base for Time Warner and also increasing the content that AOL offers to its customers. Additionally, we expect that this merger will lead AOL Time Warner to the forefront of digital entertainment industry utilizing the internet infrastructure.