Kelsey Unified School District PR Campaign The purpose of this paper is to identify Kelly Unified School District's (KUSD) public relations (PR) issues and to build a campaign that will demonstrate an interactive school system to the community. The PR campaign will identify the target audience, ethical implications of the issues, a market research plan and discussion of how the public relations campaign will be integrated with marketing functions of the organization. In addition, a …
showed first 75 words of 6598 total

showed last 75 words of 6598 total
…nlm.nih.gov/entrez Newsom, Doug; VanSlyke-Turk, Judy; Kruckeberg, Dean. This is PR: The Realities of Public Relations. Thomson Learning, 2004. Osobka, A. 2005. Breach of ethics: (Teacher's code of ethics).Retrieved on July 30, 2006 from http://www.geocities.com/pan_andrew/teachers.htm Seitel, F. (2004). The Practice of Public Relations. (Ninth Ed.). Upper Saddle River, New Jersey: Prentice Hill. Smith, M. 1991. Meanings of Test Preparation . American Educational Research Journal, Vol. 28, No. 3. http://links.jstor.org/sici?sici