1. Introduction - Consultancy Task Thomas Barr's is a small snack shop located in the centre of Paisley. Although the shop is currently successful, busy and providing returns, the owner-manager, Thomas Barr, has recognised that the business could improve. As a result the consultancy team has been invited to complete a market research project to identify possible future marketing opportunities. 2. Background Information Thomas Barr's began operations in 2000 as a 'Snack Van' in Rowan Street, Paisley. The …
showed first 75 words of 1442 total

showed last 75 words of 1442 total
…forced to select an answer - the desired response may not be available in the list of options - Also, more than one answer may be applicable - In either case the answer therefore will not be a true reflection of the respondents true feelings; In-depth information is lost as the respondent cannot explain his/her answers or provide insight; Bias is generated due to the alternative options offered being decided by the questionnaire designer.